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10 / 2579 |
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Based on Apple's market position, Apple has last mover advantage and limited options to compete against industry leader Dell.
3.0 Macro-environment Analysis
3.1 Key success factors
To be a market leader in both computer and MP3 player industry, it is important to identify the consumer trend setters...
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Understanding customer requirements and translating it into product specification is critical in PC and consumer electronics. Apple who had worked hard to catch up with digital music trend, also suggests that short time-to-market plays a role to success.
3.2 Industry Attractiveness
The digital music market exploded in 2004 to $250 million dollar revenue and expected to reach over $3,800 million dollar revenue in 2009 (Figure 3...
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General points of the essay
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