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Of course the rest of the economic mission includes increasing revenue for investors and making profit. Most companies will include profit making for investors and increasing revenue because stating this in the mission statement can attract investors.
The final area that is included in their mission statement is the social mission that Ben & Jerry's has outlined for its organization...
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They state that because business plays a vital role in society that they should initiate ways to improve conditions locally, nationally and internationally. This paragraph basically outlines how to be a good citizen or neighbor within the community. A certain portion of the employee population will feel inspired by this portion of the mission statement and get increased job satisfaction from working at Ben & Jerry's...
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