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Researcher have concluded that the more often a child sees an alcohol ad, the greater likelihood he or she will develop positive expectations about drinking (Moreau and Austin, 2000).
Review of Related Literature
There is a relationship between alcohol advertising and "big ticket" sporting events. In its study of alcohol advertising on sports television in the U...
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In its study of alcohol advertising on sports television in the U.S., the Center on Alcohol Marketing and Youth (CAMY) found "significant amounts of advertising dollars" spent on high-profile events (Media Awareness, 2005). According to the Campaign for Alcohol-Free Sports TV, the makers of alcoholic beverages spend $58 million annually on commercials during college sports programs...
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