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Airlines will also look at the behavior of consumers. This will help airlines decide how important it will be to a consumer if they purchase a ticket for the last seat or they will be flying around the holidays. Ticket prices will be what the consumer is willing to pay for the first seat or the last seat of a flight...
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They will determine such critical factors as:
the importance of loyalty and loyalty programs
tolerance for non-refundability ? paying a hefty price for holding inventory versus the hotel/rental car model
transferability ? should/will a customer that bought a non-refundable be able to transfer usage
predictability ? how important will it be to customers to 'know' that a fare is fair, that it won't go down later, that it isn't materially higher than from a different channel or a competitive service?
I will make my predictions, as long as no one goes back and measures my accuracy ten years hence:
1...
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