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Many of these articles are deceptive to consumers and can cause them to have a second view on a subject. Taken as a whole, subliminal advertising is bad for consumers as it tricks their minds into purchasing, thinking, and judging, the products being brought forth to them.
Face it; many Americans are scared to death because of advertisers bringing up how something negative might happen if they don't use their product...
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John E. Calfee in, "Triumph of the Consumer: How Advertising Informs to Our Benefit" located in April 1998's Consumer's Research, states, "Products and their problems bring into play one of the most important ways in which the competitive market induces sellers to serve the interests of buyers. No matter what the product, there are usually brands that are ?less bad' than the others" (Calfee, Consumers Research)...
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