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Topic: Miscellaneous
Number of pages / Number of words: 5 / 1361
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Once a person makes a commitment to purchasing the products or to the sweepstakes in general it becomes an automated response when the letters come in the mail. When they receive the letter (click) they fill them out and return them (whirr). This works for Publishers Clearing House because it causes a response in subscribers minds that the more they enter, the better their chance of winning and thus, the more they buy the more likely they will win...


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Along with this comes the issue of the "scarcity principle - that opportunities seem more valuable to us when their availability is limited" (Influence, 238). Publishers Clearing House uses this by deadlines on the headlines of the sweepstakes letter stating something like "Only the first 100 sweepstakes will be opened" "Send in today!" It gives the subscribers the sense of unavailability and works to get them motivated into sending the mailings in right then...


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General points of the essay

AUTOMATED TELLER MACHINE (ATM) IN NIGERIA: THE PRESENT, THE FUTURE. Automated Toll Gates BAE Automated Systems Case Study Is Royal Mail justified in offering and promoting its direct mail services? One Person’S Trash, Another Person’S Treasure A Sweepstakes Scandal automated dispensing what makes a person happy Good Products, Bad Products Personality is what makes the person Automated Tax Assistance Automated and Group Collaboration Software automated customer service e-mail and electronic mail Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...

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