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In fact the rating increased shockingly fast from 22.6 percent in 1967 to as much as 49.1 percent in 1982.
Under the NFL contracts with CBS, NBC and ABC that expired in 1981 each of the twenty- eight teams in the league received about $5.8 million dollars. In 1982 a new contract was reached in which the networks paid the teams an average of $14...
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But in 1987 when that contract was up, negotiations became rather difficult. In his book Playing for Dollars Paul Staudohar states "During the last two years of the old agreement advertisers were less willing to pay large fees, which caused the networks to lose money." And as though no negotiation was in site cable television emerged and entered the scene as an active bidder for broadcast rights...
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