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Topic: Miscellaneous
Number of pages / Number of words: 2 / 527
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This shows a high level of differentiation in their product offering.

Rivalry Among Existing Competitors:

1. The number of competitors is large but only a few firms dominate the industry. Competition is focused on differentiation and brand image making the rivalry amongst firms low.

2. Industry growth rate is high making rivalry amongst firms low...


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Industry growth rate is high making rivalry amongst firms low. Specialty coffee sales have grown immensely since 1983 and a 15% growth rate per year is estimated for the industry.

Net Conclusion: The rivalry among existing competitors is low.

Industry Profitability of the Specialty Coffee Retailing Industry:

The high threat of new entrants limits the long-term profitability of this industry...


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