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I agree with Fowles, that companies do use many diverse techniques in making there products stand out to the consumer. I also agree that through trial and error advertisers try to attach a combination of these needs in their ads so that consumers instantly recognize and relate to the message being sent...
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According to Fowles, humans have a number of needs that appeal to their psyche. For example, the need for sex, affiliation, nurture, guidance, and physiological needs. He states that these basic needs, along with many others, are what influences society’s decision making. Fowles states, “ by giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication†(Fowles, 1998, p...
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