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| Topic: |
Literature
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| Number of pages / Number of words: |
5 / 1328 |
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Next, the article develops a conceptual model relating international retail franchising to its stakeholders. Then, a review of the research is divided into the areas of emerging world market: Central and Eastern Europe, Mexico and South America, Asia, and other areas that include India, Kuwait, and South Africa...
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The article concludes by discussing the next step to developing a research base for further understanding of emerging markets in addition to the opportunities and challenges for retail franchising and future research.
2. Literature Review-2
Title : Regional Business Networks and the Multinational Retail Sector, Long Range Planning
Authors: Stephane J...
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General points of the essay
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