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Topic: Literature
Number of pages / Number of words: 3 / 621
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The literature most beneficial to this report is T.E. Keeler et al. (2004). Extremely similar to the scope of this paper, T.E. Keeler et al. (2004), analyzed the effects of cigarette price and advertising price on consumer demand econometrically by estimation of a demand function for cigarettes. Assuming constant elasticities of demand with respect to prices, income, and advertising they produced this demand function:

ln Qt = a0 + a1 ln Pt + a2 ln It + a3 ln At + 3i b I D I t

Where Qt is per capita cigarettes consumed, Pt is the price of cigarettes, It is per capita income, At is the advertising stock, all at time t...


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Assuming constant elasticities of demand with respect to prices, income, and advertising they produced this demand function:

ln Qt = a0 + a1 ln Pt + a2 ln It + a3 ln At + 3i b I D I t

Where Qt is per capita cigarettes consumed, Pt is the price of cigarettes, It is per capita income, At is the advertising stock, all at time t...


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