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This includes but is not limited to sending out periodic news releases, getting placements on current affairs programmes, doing feature articles in magazines.
Corporate Communication ? This involves the development and implementation of action plans for building relationships with external stakeholders (regional governments, national community, donors and the business community)
Internal Communication ? This involves developing and implementing a systematic internal communications process...
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This includes the production of a quarterly newsletter (STAN), the dissemination of information and the updating and circulation of an electronic bulletin to all staff.
Review of previous programmes / results and assessment of UWI and its brand image:
Over the years, UWI has had an ad hoc approach to branding, marketing and communications...
General points of the essay
News and Current Affairs
‘The News does not just happen-it involves planning and construction’. Using media theories covered in this unit, current news examples and the text Wag the Dog, explain whether you agree or disagree with this statement and why.
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