Buy custom Gloria Steinhem, Infotainment, Media
Essay's paper info
|Number of pages / Number of words:
5 / 1129
Essay's paper body
Ms. could never attract enough advertising to break even" (141). She then goes on and states "our lack of recipes is lethal" (130). Unfortunately the publishing industry has caved into the demands of the advertisers making complementary copy an implied part of most advertising contracts. Many magazines and newspapers have made the transition from being primarily comprised of controversial editorials and hard news; to becoming the "supportive editorial atmosphere" that advertisers demand, running a few articles in the process...
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Many magazines and newspapers have made the transition from being primarily comprised of controversial editorials and hard news; to becoming the "supportive editorial atmosphere" that advertisers demand, running a few articles in the process. This becomes problematic because it sets a precedent that advertisers have ultimate editorial and creative control in publications...
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