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One of the bases for creating subdivisions is by psychographic variables such as those related to activities, interests, and opinions of consumers (Dutta-Bergman, 2002). They key is to know what qualities of your product appeals to people. In psychology we learn that left-brained people are geared towards logical thinking, and it is more common too see right-handed people...
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This suggests that the majority of people are logical thinkers. Therefore, when approaching a person it is important to notice what hand he/she writes with, as this is a good sign of which thought process is stronger.
Daniel Pink, a writer for Wired magazine, recently gave an interview for MCNews highlighting the importance of understanding left and right-brain functions...
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