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|Number of pages / Number of words:
43 / 11773
Essay's paper body
Overall, the aim of becoming a worldwide global brand seems to be working in favor of the company and is helping it to attract the attention of many major companies who would like to share a partnership (starbucks.com). This is all positive news for the company because it provides a strong basis for future development of international markets, which further strengthens the mission to become one of the leading specialty coffee retailers in the world...
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This is all positive news for the company because it provides a strong basis for future development of international markets, which further strengthens the mission to become one of the leading specialty coffee retailers in the world. In addition to the fact that Starbucks has already successfully opened around 3,500 stores, the ?push' to achieve their goal is proved more than ever by the aim to open at least 650 stores just in Europe by the year 2003...
General points of the essay
Working at Starbucks
starbucks company analysis
Starbucks Coffee Company
Starbucks global strategy
Starbucks' Global Strategy
Starbucks Going Global Fast
Starbucks Global Expansion Strategy
Starbucks Corporation: Driving for Global Dominance
Abrief history of starbucks corporation
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