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| Topic: |
History
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| Number of pages / Number of words: |
20 / 5546 |
Essay's paper body
Obviously when we talk about intangible services the use of the word “hands†is a figurative way to describe the exchange that takes place. But the idea is the same as with tangible goods. All activities and organizations helping with the exchange are part of the marketer’s channels of distribution...
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But the idea is the same as with tangible goods. All activities and organizations helping with the exchange are part of the marketer’s channels of distribution.
Activities involved in the channel are wide and varied though the basic activities revolve around these general tasks:
- Ordering
- Handling and shipping
- Storage
- Display
- Promotion
- Selling
- Information feedback
Type of Channel Members
Channel activities may be carried out by the marketer or the marketer may seek specialist organizations to assist with certain functions...
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General points of the essay
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