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Essay's paper info
Topic: History
Number of pages / Number of words: 2 / 366
Essay's paper body

A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width, length, depth, and consistency.

Width: No. of different product lines e.g. P& G carries width of five lines- Detergents, Bath soaps, Toothpaste, Disposable Diapers, Paper Tissues...


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A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width, length, depth, and consistency.

Width: No. of different product lines e.g. P& G carries width of five lines- Detergents, Bath soaps, Toothpaste, Disposable Diapers, Paper Tissues...


Essay fragment

General points of the essay

Product Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Examining The Impact Of Product Attributes On Perception Towards Brand Product New Product Dev. New Product Process New Product Proposal new product an dmarketing mix new product marketing PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Mix and New Product Development Strategies Product Mix Right Process, Right Product WWF's Generic Product Product Placement product differentiation

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