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| Topic: |
History
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| Number of pages / Number of words: |
9 / 2374 |
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In 2003, Novartis brought back the Sandoz name to use that as the name of their generics business division. The division has been successful as seen by the $7.2B in sales in 2007 out of Novartis’ total of $37.07B. Novartis decided to capture sales of their drugs coming off of patent within their own organization versus letting another generic company obtaining that revenue...
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Novartis decided to capture sales of their drugs coming off of patent within their own organization versus letting another generic company obtaining that revenue. Novartis’ strategy of having a generic arm of their company is unique among the big pharma companies in the world. Novartis has implemented a wide-reaching strategy to help them thrive in the changing Pharmaceutical world...
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