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Essay's paper info
| Topic: |
History
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| Number of pages / Number of words: |
21 / 5623 |
Essay's paper body
Knight was an avid runner, and thought there was a market for athletic shoes designed by athletes for athletes. In the beginning, Knight’s company was a grassroots organization. Knight would sell shoes at local track meets out of his car. His grassroots strategy was born of low capital and necessity, but became one of the strengths of the company...
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His grassroots strategy was born of low capital and necessity, but became one of the strengths of the company. Blue Ribbon shoes developed a reputation of authenticity and high quality somewhat due to this grassroots strategy.
However, the company was not an instant success. It would have been easy for Knight to give up early...
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General points of the essay
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