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Topic: History
Number of pages / Number of words: 3 / 609
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Historically, TOI has been very strong in distribution and its control over vendors/hawkers is hard to beat. TOI sells at Rs 4 in Mumbai. Out of this, 40 per cent – or, around Rs 1.60 – goes to the hawkers. Now, to keep the hawkers in good humour, DNA will have to shell out the same amount of money...


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TOI sells at Rs 4 in Mumbai. Out of this, 40 per cent – or, around Rs 1.60 – goes to the hawkers. Now, to keep the hawkers in good humour, DNA will have to shell out the same amount of money.

One possible way of doing it is by pricing the dailies at par with TOI. However, this will not be a favourable strategy for DNA as readers will not be willing to spend more than Rs 2 for a second newspaper...


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