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Topic: History
Number of pages / Number of words: 1 / 232
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The overall competitive position on Sony and Creative is good. Each is behind the leader Apple but each brings its own positive features to bear. Creative brings an excellent product to the table but does not have the product branding required to compete effectively. Dell has the branding name but does not have the market presence it should...


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The overall competitive position on Sony and Creative is good. Each is behind the leader Apple but each brings its own positive features to bear. Creative brings an excellent product to the table but does not have the product branding required to compete effectively. Dell has the branding name but does not have the market presence it should...


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