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Always make sure that your marketing mix has a message that speaks in unison.
For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering...
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One of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market. (The Marketing Mix and 4Ps)
Product strategies are most important and they deal with issues such as product design, packaging, branding, warranty, product variations, and the product’s position in relation to its competitors...
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