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Topic: History
Number of pages / Number of words: 9 / 2346
Essay's paper body

The program "Lum and Abner" aired from 1931 to 1953. The programs were fifteen to thirty minutes long. The first sponsor was the Quakers Oats Company. Other sponsors were Ford Motors Company, Horlick's Malted Milk, Alka Seltzer (the longest lasting association), and General Motors.

Their philosophy was simply best summed up in one piece of advice: "Never put your faith in seed catalogues...


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That thing with the double barreled name always turns out to be radishes." (Williams, Troy, 71)

Chet Lauck once said during the 1930s, "We're sort of like Mussolini. We've created Pine Ridge and people in it, the mayor, the justice of the peace, the fire chief, the

grocer. We're dictators by remote control...


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