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Essay's paper info
| Topic: |
History
|
| Number of pages / Number of words: |
14 / 3812 |
Essay's paper body
Gear appeal to consumers of
all ages, incomes, and both genders, there are significant differences between the
customer profiles for the brands.
Tables 5?1 and 5?2 separately profile women and men on key demographics
for purchase behavior in the last 12 months and by leading competitor (L.A. Gear
versus Nike versus Reebok)...
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Gear
versus Nike versus Reebok). According to Table 5?1, some 59 percent of women
purchased a pair of shoes in the last 12 months, with Reebok the most likely brand
of choice. Similarly, some 52 percent of men purchased at least one pair of
sneaker/athletic shoes in the last 12 months and, among men, the most likely brand
is also Reebok...
Essay fragment
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