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Topic: History
Number of pages / Number of words: 3 / 691
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Additionally, Kudler’s marketing programs to reduce costs and increase efficiencies should also provide a comparative advantage to Kudler over that of its competitors which will further secure a customer’s loyalty. Kudler will also be able to track customer purchases through the frequent shopper program which will allow Kudler to stay ahead of the curve when ensuring their most loyal customers are satisfied...


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Kudler will also be able to track customer purchases through the frequent shopper program which will allow Kudler to stay ahead of the curve when ensuring their most loyal customers are satisfied. Kudler also has the advantage of having three operating stores, which would make it hard for a new competitor to open shop in any of Kudler’s markets, without investing a large amount in marketing and advertising...


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