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| Topic: |
History
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| Number of pages / Number of words: |
4 / 971 |
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Though in a nascent state and popular with only certain sections of the society, these have the potential to become an interesting advertising avenue for the marketers. It is majorly popular with people in the age group of 15 – 24 mainly graduate/ bachelor with annual income break up less than Rs 2 lakh due to the usage of this section for various social networking sites like orkut...
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This section also uses the web to get various information on sports, jobs, ecommerce on sites such as cricinfo.com, naukri.com, irctc.co.in respectively.
The Indian online advertising market size is estimated between 150-175 crores and is growing at more than 50% year-on-year. Almost 70-80% of online advertising is happening on a handful of large sites like Indiatimes, Rediff, Yahoo India , Google India, Sify, Moneycontrol and MSN India...
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