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Buy custom IKEA's Global Sourcing Challenge: Indian Rugs

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Topic: History
Number of pages / Number of words: 5 / 1175
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Involving the public by marketing actions helps them to understand IKEA’s intentions so it won’t be misunderstood and will also have a marketing effect itself.

To continue their engagement would also match the company’s policy and Kamprad’s view “create a better everyday life for many people”...


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This was originally meant to insure affordable sales to customers but they also haven’t had the problem of child labor at that time. So by the time values change and should be extended to broader meanings. As it is a question of moral IKEA can also use this as a marketing strategy to bolster its image...


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