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Topic: History
Number of pages / Number of words: 4 / 965
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Also the radio cannot be ignored like magazines or newspapers can, when your within distance of a radio you will hear it whether you want to or not. Radio advertising is also simplified because it is formatted for specific audiences which allow advertisers to be more flexible. Radio is also very economical, reaching nine out of ten people over the age of twelve...


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Radio stations are also often a better solution the advertisers with a limited budget because unlike television it is inexpensive. The final reason that radio advertising is so prominent is because it is fast. An advertiser can have a live local commercial on within hours of creating it unlike television or print media taking days...


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