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History
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“Helping to Sell a Book by Its Cover†by Edwin McDowell was published in the New York Times, January 16, 1989. This article explains the need of publishing companies to put a lot of focus on the visual aspects of a book and how it appears to the consumers on the shelf. Due to the fact they are competing with many new technologies and forms of entertainment, it is important to pull the consumer’s attention away from that new DVD that was just released and towards the new novel on the shelf...
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“Helping to Sell a Book by Its Cover†by Edwin McDowell was published in the New York Times, January 16, 1989. This article explains the need of publishing companies to put a lot of focus on the visual aspects of a book and how it appears to the consumers on the shelf. Due to the fact they are competing with many new technologies and forms of entertainment, it is important to pull the consumer’s attention away from that new DVD that was just released and towards the new novel on the shelf...
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