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Topic: History
Number of pages / Number of words: 5 / 1262
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You might save yourself time, energy, and valuable resources in the process! How do you approach your donor base? If they are truly integral to your cause, understanding what’s important to them will help shape your marketing plan. (“Do better at doing good” HBR, May 1996)

Value Proposition A value proposition accomplishes two strategic objectives: Defines what your organization can do better than anyone else and secondly, why that’s important to the donor...


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(“Do better at doing good” HBR, May 1996)

Value Proposition A value proposition accomplishes two strategic objectives: Defines what your organization can do better than anyone else and secondly, why that’s important to the donor. If your mission/vision statement is not clear on that point, how can the rest of your organization and donor base feel the same way? In the Land of Oz, the Wizard had a very clear and powerful value proposition despite the fact that he couldn’t deliver on his promises...


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