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Reason for selecting financial services industry is because of continuous
changes taken place in it.
Companies need to focus on customer needs and their core competencies in order to
deliver optimized products and services to the customers. Due to the increased
competition companies working as one unit have split into various divisions in order
to focus on customers and increase the value chain...
        
        
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Most of the financial services organizations
have implemented CRM but there are some left as well. Regardless of CRM
implementation firms find it difficult to successfully achieve the targets. According to
the The Economist, (2003); cite in Geib et al, (2006), despite of the CRM many
organizations cannot determine whether the customer has got an additional account
with its subsidiaries or not...
        
        
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            General points of the essay
            
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