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Topic: History
Number of pages / Number of words: 5 / 1176
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(Heller & Fili, n.d.)

Airbrushing was a technique used in advertising to achieve the cubist look that was in accordance with Art Deco. This hotel poster represents a minority of advertisements produced in an airbrushed style in New Zealand. Cubism was mainly concerned with surface and form and played with concepts of light, energy, colour, texture and symbolism...


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(Ferson & Nilsson, 2001) Art Deco combines and contrasts two or more of these elements to create a lively and imaginative interaction of ideas.

Type was another integral part in the overall composition of advertisements. Many Art Deco type fonts were all-caps and a large majority of them were used as display fonts...


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