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English
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3 / 825 |
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Not owning the distribution channels in a foreign location always proves to be challenging. Brazilians were not impressed with Wal-Marts product mix especially in the food and clothing sectors. Their competitors have the advantage of knowing the markets and its people. The competition uses goods that are supplied locally through trusted sources...
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Their competitors have the advantage of knowing the markets and its people. The competition uses goods that are supplied locally through trusted sources. When Wal-Mart first began opening its Brazilian stores it had no partner which is a different strategy than most of its foreign operations. In countries such as Mexico and China Wal-Mart began by partnering with already established companies eventually buying up interest to become the largest stakeholder...
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