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Topic: English
Number of pages / Number of words: 2 / 306
Essay's paper body

a profit by serving the needs of customer groups. The concept is very straightforward and

has a great deal of commonsense validity. Perhaps this is why it is often misunderstood,

forgotten, or overlooked.

The purpose of the marketing concept is to rivet the attention of marketing

managers on serving broad classes of customer needs (customer orientation),

rather than on the firm's current products (production orientation) or on devising

methods to attract customers to current products (selling orientation)...


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a profit by serving the needs of customer groups. The concept is very straightforward and

has a great deal of commonsense validity. Perhaps this is why it is often misunderstood,

forgotten, or overlooked.

The purpose of the marketing concept is to rivet the attention of marketing

managers on serving broad classes of customer needs (customer orientation),

rather than on the firm's current products (production orientation) or on devising

methods to attract customers to current products (selling orientation)...


Essay fragment

General points of the essay

Apple Macintosh- Marketing Concept As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Concept concept of fit Electronic Arts - marketing concept MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing - Concept And Principles Marketing Concept marketing concept of positioning Societal Marketing Concept The Concept of War The Marketing Concept Concept Of Self Self Concept What are the main hermeneutical issues associated with the biblical narrative genre that a 21st century housegroup leader faces when interpreting a passage? How does the concept of ?genre' help? Illustrate how to deal with these issues with a bib...

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