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English
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Essay's paper body
a profit by serving the needs of customer groups. The concept is very straightforward and
has a great deal of commonsense validity. Perhaps this is why it is often misunderstood,
forgotten, or overlooked.
The purpose of the marketing concept is to rivet the attention of marketing
managers on serving broad classes of customer needs (customer orientation),
rather than on the firm's current products (production orientation) or on devising
methods to attract customers to current products (selling orientation)...
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a profit by serving the needs of customer groups. The concept is very straightforward and
has a great deal of commonsense validity. Perhaps this is why it is often misunderstood,
forgotten, or overlooked.
The purpose of the marketing concept is to rivet the attention of marketing
managers on serving broad classes of customer needs (customer orientation),
rather than on the firm's current products (production orientation) or on devising
methods to attract customers to current products (selling orientation)...
Essay fragment
General points of the essay
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