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Topic: English
Number of pages / Number of words: 2 / 414
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Marketers can better predict how consumers will respond to marketing strategies.

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Understanding Consumer Markets and Consumer Market Behavior

Consumer Buying Behavior

Buying Behavior is the decision processes and acts of people involved in buying and using products.

Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for buyer’s reactions to a firms marketing strategy has a great impact on the firm’s success...

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