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Topic: English
Number of pages / Number of words: 10 / 2728
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His son, Horst, split with his parents and opened a rival branch in France, complete with its own designers and factories. Horst eventually took over the parent company in 1985, he died only 2 years later and for a short time the company was run by a French man called Bernard Tapie. At this stage Adidas was haemorrhaging money and when it's - Robert Louis-Dreyfus took over in 1993, it needed considerable attention to bring it back to it's former glory...


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At this stage Adidas was haemorrhaging money and when it's - Robert Louis-Dreyfus took over in 1993, it needed considerable attention to bring it back to it's former glory. Under his guidance Adidas has moved from being a manufacturing and sales based company to being a marketing based company. Louis ? Drefus cut cost but injected extra cash into marketing in order to promote growth...


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STAR WARS: Jedi Apprentice, the Dark Rival A Rival in Consumption: Petroleum Adidas Behind The Brand Brand Segment Of Adidas Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal GM to lay off 3,550 at 4 pickup truck and SUV factories Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Adidas Brand life in the factories Graphic Designers Adidas:behind the brand Should the Arctic National Wildlife Refuge be opened to Oil Drilling? technology and designers

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