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English
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| Number of pages / Number of words: |
3 / 727 |
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For an advertisement to appeal to me it has to draw my attention rather quickly because I am not known to watch commercials. Bright colors and a good tune may persuade me to pay closer attention to the product being advertised.
Fowles states there are fifteen basic appeals for advertising that generally apply to everyone...
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One appeal that was absent from his study that I would have thought to be first on the list would be the comedic appeal. Comedy is a big part of our world, and in my own experiences, the products with funny advertisements tend to stay in my mind more then any other. Victimized by the need to achieve, I have bought things only because of who endorses the product...
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