A report by the Scientific Analysis Corporation examined portrayal of drinking practices on television. The study showed that alcoholic beverages were the most frequently used drinks by television characters. In 225 programs 701 alcoholic drinking acts were recorded, compared to second-place tea and coffee drinking recorded in 329 cases (Royce 1981) ...
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In 225 programs 701 alcoholic drinking acts were recorded, compared to second-place tea and coffee drinking recorded in 329 cases (Royce 1981) . Television characters seldom drank water or soft drinks. Furthermore, many of the references to alcohol in the scripts were of humorous nature. These findings should be brought to the attention of the teenagers in order to help them sort out the realities of alcohol consumption from the make-believe world of television...