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Essay's paper info
Topic: English
Number of pages / Number of words: 2 / 442
Essay's paper body

SWOT ANALYSIS

STRENGTHS

-completely compatible

-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA

-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice

-very liberal return policy (good customer service)

-aggressive push into international markets (leader in most major markets)

-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training

-1995, number one worldwide market share position in PCs

-performing well in the business desktops and servers product segments in 1995

WEAKNESSES

-ended its business relationship with Businessland in 1989

-low R&D expenditures

-low investment on sales and marketing

-lack of participation in the “Intel Inside” promotional campaign

OPPORTUNITIES

-pursue new segments of the PC market, including the home, education and small business

-increased use of the Internet and e-mail

-expansion to new foreign markets

-more investment in R&D

-gaining relationships with Walmart and other retail stores

-establish a direct sales force

THREATS

-customers becoming more price sensitive

-recession (early 1990’s), large corporations reducing or delaying further investments in information technology

-Intel providing motherboards and full computers to Compaq’s competitors

-PC market polarizing--rapid growth in low-end mass market and the high-end file server market

SWOT ANALYSIS

STRENGTHS

-completely IBM compatible

-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA

-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice to Compaq)

-very liberal return policy (good customer service)

-aggressive push into international markets (leader in most major markets)

-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training

-1995, number one worldwide market share position in PCs

-performing well in the business desktops and servers product segments in 1995

WEAKNESSES

-ended its business relationship with Businessland in 1989

-low R&D expenditures

-low investment on sales and marketing

-lack of participation in the “Intel Inside” promotional campaign

OPPORTUNITIES

-pursue new segments of the PC market, including the home, education and small business

-increased use of the Internet and e-mail

-expansion to new foreign markets

-more investment in R&D

-gaining relationships with Walmart and other retail stores

-establish a direct sales force

THREATS

-COMPETITORS (IBM, Apple, Macintosh, Packard-Bell, Hewlett-Packard, Dell)

-customers becoming more price sensitive

-recession (early 1990’s), large corporations reducing or delaying further investments in information technology

-Intel providing motherboards and full computers to Compaq’s competitors

-PC market polarizing--rapid growth in low-end mass market and the high-end file server market


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SWOT ANALYSIS

STRENGTHS

-completely compatible

-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA

-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice

-very liberal return policy (good customer service)

-aggressive push into international markets (leader in most major markets)

-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training

-1995, number one worldwide market share position in PCs

-performing well in the business desktops and servers product segments in 1995

WEAKNESSES

-ended its business relationship with Businessland in 1989

-low R&D expenditures

-low investment on sales and marketing

-lack of participation in the “Intel Inside” promotional campaign

OPPORTUNITIES

-pursue new segments of the PC market, including the home, education and small business

-increased use of the Internet and e-mail

-expansion to new foreign markets

-more investment in R&D

-gaining relationships with Walmart and other retail stores

-establish a direct sales force

THREATS

-customers becoming more price sensitive

-recession (early 1990’s), large corporations reducing or delaying further investments in information technology

-Intel providing motherboards and full computers to Compaq’s competitors

-PC market polarizing--rapid growth in low-end mass market and the high-end file server market

SWOT ANALYSIS

STRENGTHS

-completely IBM compatible

-sell their products through retailers such as Sears, Circuit City, Office Depot, and Comp USA

-provide retailers with sales training and other forms of retail support (dealer advisory council, with reps from many of its retailers, established to provide feedback and advice to Compaq)

-very liberal return policy (good customer service)

-aggressive push into international markets (leader in most major markets)

-developed 10-20% of its dealers into specialists in the new file servers and provided them with extensive training

-1995, number one worldwide market share position in PCs

-performing well in the business desktops and servers product segments in 1995

WEAKNESSES

-ended its business relationship with Businessland in 1989

-low R&D expenditures

-low investment on sales and marketing

-lack of participation in the “Intel Inside” promotional campaign

OPPORTUNITIES

-pursue new segments of the PC market, including the home, education and small business

-increased use of the Internet and e-mail

-expansion to new foreign markets

-more investment in R&D

-gaining relationships with Walmart and other retail stores

-establish a direct sales force

THREATS

-COMPETITORS (IBM, Apple, Macintosh, Packard-Bell, Hewlett-Packard, Dell)

-customers becoming more price sensitive

-recession (early 1990’s), large corporations reducing or delaying further investments in information technology

-Intel providing motherboards and full computers to Compaq’s competitors

-PC market polarizing--rapid growth in low-end mass market and the high-end file server market


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Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Hewlett Packard company info,tagert market and competitors How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy. Market Analysis - Introduction To Market Share Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Markets And Market Structures Pharmaceutical Sales Market Proposed Market Entry Strategy for Tesco - Indian Retail Food Market The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan The Target Market of Extreme Value Retailers The battle for market share between Intel and AMD Study Of Relationship Between Foreign Exchange Market &Amp;Amp; Stock Market With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business? Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages. The Computer Market And Retailers: A Saturated Market

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