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Essay's paper info
Topic: English
Number of pages / Number of words: 3 / 637
Essay's paper body

The white male with a look of obvious excitement on his face asks if he's in.

The black male in the middle then replies with "No, but I did save 15% on my car insurance by switching to GEICO."

People are deceived into thinking that some of these commercials are real, yet when they find out what exactly is going on, and the ?15 minutes, 15%' part is advertised, they don't walk away angry...


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The GIECO commercials are meant to be humorous, and they achieve that effect well. It seems that they don't want to make you feel uncomfortable by forcing you to switch over to their service, nor do they want you to have to think about their commercials too hard, so they have taken the least abrasive route possible by avoiding stupid jingles remade from old songs as well as avoiding stupid dance numbers that leave people in a rage...


Essay fragment

General points of the essay

Switching to GEICO We put the Male back into Masculinity and Male Psyche white male v. chinese/japanese Strategic Plan: GEICO Environmental Analysis: GEICO Week 3 Honor, Respect And Shame: The Life Of The White Southern Male Geico Takes Varied Roads to Customers; PORTRAYAL OF THE BLACK MALE IN "DO THE RIGHT THING" BY: SPIKE LEE Code Switching Networking and Switching Switching Costs Switching Pet Foods network Switching & Routing Multitasking ? Switching Costs Multiprotocol Label Switching (MPLS)

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