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Topic: English
Number of pages / Number of words: 4 / 903
Essay's paper body

Especially in the face of ever more competitors.

Because coffee was at the heart of their brand, they made their customers feel like discerning connoisseurs, they were proud to be associated with Starbucks

Jim Boulton, a partner at Story Worldwide

"It now desperately needs some new innovations to reconnect with customers...


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Especially in the face of ever more competitors.

Because coffee was at the heart of their brand, they made their customers feel like discerning connoisseurs, they were proud to be associated with Starbucks

Jim Boulton, a partner at Story Worldwide

"It now desperately needs some new innovations to reconnect with customers...


Essay fragment

General points of the essay

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