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| Topic: |
English
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| Number of pages / Number of words: |
3 / 654 |
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The Air Force is and has been marketing to communities around the country that once a person chooses to cross into the blue, they will join a diverse team of men and women that share more than a common mission. They will share common interests, goals, and aspirations. People are being pulled into this marketing strategy and feeling that the Air Force is giving an opportunity to pursue life-long dreams and at the same time being able to do the things that he or she likes to do (Collins, 2002)...
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The Air Force is giving people a chance to travel and have adventure ? getting to go places and see things others only talk about (Air Force, 2002).
Throughout this paper I have identified key stakeholders that are affected by the Air Force's marketing and communication programs. Moreover, gave examples of how the United States Air Force utilizes marketing strategy to have people believe in a mission and making them want to be a part of the "team"...
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