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| Topic: |
English
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| Number of pages / Number of words: |
3 / 569 |
Essay's paper body
Price is the only element of the 4 Ps of marketing that involves revenue rather than expense, so it's impact can be dramatic.
Includes discounts, allowances and incentives, and strategies like penetration pricing or skimming.
Pricing
not only shows you the importance and strategies of this major element of the 4 Ps of marketing, it goes much farther!
Access and download a free course and book about Pricing
Learn about an online survey tool that lets you find the Perfect Price (tm) of existing or new products
Access this tool online and in just a couple of minutes see for yourself just how easy it will be for your customers and prospects to provide you with the vital information you need to price correctly...
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Product
The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance..
Includes features and benefits, installation, service, warranty, packaging, branding...
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