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English
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| Number of pages / Number of words: |
24 / 6678 |
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Although every innovator product coming off patent represents an opportunity in its own right, there are finite limits to which a business model characterised by declining prices and greater competition can be sustaining.
An accent on run-of-the-mill generics would therefore have to give way to specialty products such as hormones, steroids, peptides and biosimilars...
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Bringing about better economies of scale and integrated operations in manufacturing would also be necessary. Above all, a migration in the value chain to branded and own label products would be called for. The global pharma industry would see revenue growth of only five percent to reach $ 735 billion in the year 2008...
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