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English
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| Number of pages / Number of words: |
17 / 4721 |
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This meant an opportunity, which could be availed, and hence the idea of producing a very effective sunscreen was launched.
Next, the proposed product was thoroughly analyzed to decide which features it should contain and which of these are especially important for the consumer. The industry on the whole was studied in order to understand the strengths and weaknesses of the major competitors after they were identified...
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Lastly, the macroenvironment for the company was thoroughly studied to identify threats and opportunities.
Next, a formal SWOT analysis was carried forth, which identified Alpha Chemicals specific opportunities, threats, strengths and weaknesses. An
Issue analysis was also done to specify the major issues faced by the company currently and in the near future...
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