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English
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| Number of pages / Number of words: |
4 / 1046 |
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If marketers can "brand" the consumers when they are in their teen years, these teenagers may remain that specific brand royal for the rest of their life (Holmstrom, 2000). So in order to meet these consumer needs, marketers do different research, just so they can become more familiar with what teens are looking for, because marketers are ready to fulfill these needs...
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Marketers will invest just enough into advertisements to send the message out, because if they try too hard then teens don't like that, and if the don't try enough then they may fail to get teens attention (Kowalski, 2000). And in order to be just right marketers are continuously investing more time and more money into advertisements because through research and peer pressure marketers are being able to achieve leading position in determining cool...
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