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Buy custom Important Elements Of A Campaign Strategy

Essay's paper info
Topic: English
Number of pages / Number of words: 4 / 1046
Essay's paper body

As stated earlier, this dimension of the campaign process is primarily

dealt with before the campaign commences. Once completed, the popular

definition of the word campaign takes form.

Conveying a message to the voters in the form of speeches, advertisement,

and public appearances is the primary objective of a political campaign...


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This

lets the public know what any given candidate can offer them if elected to

office. The simplest manner in which to convey whatever message is to

incorporate it into a campaign theme. "It is a serious mistake to assume that

voters are paying close attention to your election, or any election" (Shea 1996,

148)...


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