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Kniffin was one of the key players in helping J&J to handle the crisis so effectively. Kniffin said that it was not the J&J Credo (a form of a code of ethics) that helped J&J to handle the crisis so well. Rather, it was the ongoing "challenge sessions" that the company regularly held in order for each person to clarify their own perspective and commitment to the J&J Credo...
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Authenticity Consulting's peer coaching groups are a powerful, yet straightforward, means to organize, facilitate and evaluate challenge sessions. For more information about the peer coaching groups, go to our publications site (http://www.authenticityconsulting.com/act-lrn/AC_pubs.htm) and consider the "Program Planning Kit"...
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