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Topic: English
Number of pages / Number of words: 2 / 428
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When the popular celebrity such as Rain (figure 1.1) appears in front of screen, what first come to your mind? An actor, a musician, a song writer, or the brands such as Pepsi, Nike, Adidas? Rain had been voted as the best Asian singer by the Taiwanese media, Rain is positioning himself as one of the most admired Asian stars this year...


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When the popular celebrity such as Rain (figure 1.1) appears in front of screen, what first come to your mind? An actor, a musician, a song writer, or the brands such as Pepsi, Nike, Adidas? Rain had been voted as the best Asian singer by the Taiwanese media, Rain is positioning himself as one of the most admired Asian stars this year...


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General points of the essay

Black Rain Celebrity Endorsement Marketing Campaigns Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign fountains in the rain Rain Man Journal Rain as a Symbol CELEBRITY ENDORSEMENT Celebrity endorsement are a waste of money cat in the rain The Cat In The Rain Looking in particular at two Nike adverts, is it fair to say the representation of a celebrity dictates an adverts success? rain man Acid Rain acidf rain

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