Buy custom British American Tobacco - Winning through better quality
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| Topic: |
English
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| Number of pages / Number of words: |
5 / 1178 |
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B.A.T invest in gathering comprehensive insights into smokers’ preferences and buying behaviour, then invest in developments across the marketing mix that aim to be truly relevant to consumers’ tastes, attitudes, pockets and purchasing patterns.
B.A.T aim to be spot-on with packaging, taste and product formats that consumers like, with quality that consumers are willing to pay more for and with availability of their brands in the places where their consumers want to buy...
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For B.A.T, promotion is now much more limited and very carefully controlled. But their strong brand growth in recent years indicates that a clear focus on appropriate marketing based on the other 4 Ps is a clear pathway to success.
Product
British American Tobacco’s first chairman, Buck Duke, said two basics for success were “devise a superior product†and “hire the best people to make itâ€...
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